End-To-End Influencer Campaign

Brun Et Noir - Hosiery Brand

Challenge

This Hosiery brand wanted to increase brand awareness, social following across Instagram and Twitter and create quality content showcasing their product to publish across their social channels and website.

Solution

Developed a content strategy for Instagram for a cohesive and branded page, Developed a Micro Influencer strategy to increase brand awareness which I managed end-to-end, created a BTS video to compliment the campaign.

Results

  • 11% increase in Instagram followers

  • Increase in engagements overall

  • Undisclosed increase in sales

  • Over 1.5K Likes & Story views

  • 6.5K reach

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Photographer: @Nimtendo

Influencers: @afiajasmine & @_Skylish

BTS: Peter Anthony

Campaign management & concept: Bonita Rochelle